An Overview of Retail Branding and Positioning as Marketing Management Concepts. The Advantages of Establishing a Strong Brand Image for Retailers
Year of publication: |
2011
|
---|---|
Authors: | TANASE, George Cosmin |
Published in: |
Romanian Distribution Committee Magazine. - Romanian Distribution Committee, ISSN 2069-0134. - Vol. 2.2011, 1, p. 35-39
|
Publisher: |
Romanian Distribution Committee |
Subject: | brand architecture | differentiation | positioning | retail branding |
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