Packaging design : successful product branding from concept to shelf
Marianne R. Klimchuk and Sandra A. Krasovec
| Year of publication: |
2006
|
|---|---|
| Authors: | Klimchuk, Marianne Rosner ; Krasovec, Sandra A. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Produktgestaltung | Design | Produktmarketing | Packaging | Verpackung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 262 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-471-72016-X ; 978-0-471-72016-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004870722