Packaging development : a conceptual framework for identifying new product opportunities
Christopher Simms; Paul Trott
| Year of publication: |
2010
|
|---|---|
| Authors: | Simms, Chris ; Trott, Paul |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 4, p. 397-415
|
| Subject: | Konsumgüter | Consumer goods | Produktentwicklung | New product development | Verpackungsgestaltung | Package design | Produktmanagement | Product management | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807072