Paint marketing and factors affecting the consumers' paint purchase preference from the viewpoint of paint industry members in Turkey
Ozan Altun, Cevdet Kızıl, Gülay Selvi Hanişoğlu, Nazar Demir
| Year of publication: |
2022
|
|---|---|
| Authors: | Altun, Ozan ; Kızıl, Cevdet ; Hanişoğlu, Gülay Selvi ; Demir, Nazar |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 12.2022, 2, p. 67-86
|
| Subject: | Marketing | Consumer | Paint | Preference | Turke | Türkei | Turkey | Konsumentenverhalten | Consumer behaviour | Kunsthandel | Art trade | Kunstwerk | Work of art |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2022.277 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250707