Pan-European Advertising: Think Europe - Act Local
Year of publication: |
1994
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Authors: | Dibb, S. ; Simkin, L. ; Yuen, R. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 13.1994, 2, p. 125-136
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