Papéis de gênero e gênero no papel: uma análise de conteúdo da revista Capricho, 2001-2002

Magazines are one of the ways through which gender roles are learned by adolescents. In a content analysis of a 2001-2002 sample of Capricho, the authors found that the magazine plays the role of older sister, giving advice to its' readers, offering information about how to negotiate the transition to adulthood. While on the one hand, the magazine encourages girls to take control of their lives and respect and protect their interests, on the other, the magazine promotes the image of the ideal girl as submissive, sacrificing her own needs so as to not offend masculine superiority.