Paradigm shift from attracting footfalls for retail store to getting hits for e-stores : an evaluation of decision-making attributes in e-tailing
Year of publication: |
October 2017
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Authors: | Kotni, V. V. Devi Prasad |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 5, p. 1215-1237
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Subject: | E-tailing | purchase decision | consumer decision-making process | online shopping | factor analysis | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Entscheidung | Decision |
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