Paradox of nudge theory : a novel out of the box solution
Sandeep Bhattacharjee
| Year of publication: |
2019
|
|---|---|
| Authors: | Bhattacharjee, Sandeep |
| Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 6.2019, 2, p. 25-36
|
| Subject: | Nudge theory | Decision making | Alternatives | Marketing | Entscheidungstheorie | Decision theory | Verhaltensökonomik | Behavioral economics | Entscheidung | Decision | Nudge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17492/manthan.v6i2.186896 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012213149