Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Sandra J. Milberg, Andres Cuneo, Monica Silva, Ronald C. Goodstein
| Year of publication: |
2023
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| Authors: | Milberg, Sandra J. ; Cuneo, Andres ; Silva, Monica ; Goodstein, Ronald Charles |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 1, p. 21-44
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| Subject: | brand equity | brand extensions | meta-analysis | negative feedback effects | Markentransfer | Brand extension | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289714