Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Year of publication: |
2010
|
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Authors: | Clarke, Peter ; McAuley, Andrew |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 6, p. 534-542
|
Subject: | Spielwaren | Toys | Markenartikel | Brand | Markenimage | Brand image | Eltern | Parents | Informationsverhalten | Information behaviour | Australien | Australia |
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