PARTICIPANTS’ MOTIVATION AND PERCEPTION ON EVENTS

Events field was transform into an industry at the middle to the latter half of the twentieth century. Events industry became a growing global business as the role and impact of events in society is recognized more than ever. Nowadays events have substantially increased in number, size and frequency of staging in both rural and urban areas. Romania is following the same direction concerning the events. The purpose of the research is to identify and analyse the Romanians’ attitudes and perceptions on domestic event market. A descriptive research through interview based on a short questionnaire was conducted during the 2016 to present. The research reveals that almost 65% of the respondents are interested and very interested in events. The overall impression of more than 80 percentages of the Romanians regarding the event market is good and very good. The results indicated a positive satisfaction level of more than 71% of the respondents.