Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
Year of publication: |
1993
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Authors: | Chao, Paul |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 24.1993, 2, p. 291-306
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