Passengers as defenders : unveiling the role of customer-company identification in the trust-customer citizenship behaviour relationship within ride-hailing context
Year of publication: |
2025
|
---|---|
Authors: | Su, Linlin ; Cheng, Xusen ; Zarifis, Alex |
Subject: | Trust | Customer citizenship behaviour | Ride-hailing | Sharing economy | Signaling theory | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Share Economy | Signalling |
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