Passion at first sight : how to engage users in social commerce contexts
Carolina Herrando, Julio Jiménez-Martínez, María José Martín-De Hoyos
| Year of publication: |
December 2017
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|---|---|
| Authors: | Herrando, Carolina ; Jiménez Martínez, Julio ; Martín de Hoyos, María José |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 17.2017, 4, p. 701-720
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| Subject: | sPassion | Engagement | Social commerce | Social presence | Interactivity | Enjoyment | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9251-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744348