Past, present and future of research in relationship marketing : a machine learning perspective
Kallol Das and Yogesh Mungra, Anuj Sharma and Satish Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Das, Kallol ; Mungra, Yogesh ; Sharma, Anuj ; Kumar, Satish |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 6, p. 693-709
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| Subject: | Intellectual structure | Relationship marketing | Structural topic modeling | Topic modeling | Beziehungsmarketing | Künstliche Intelligenz | Artificial intelligence | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2021-0393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393516