Patients' perception towards branded and generic medicines in an emerging economy : a scale development and validation study
Md. Moddassir Alam, Arun Mittal, Deepak Chawla
| Year of publication: |
2019
|
|---|---|
| Authors: | Alam, Md. Moddassir ; Mittal, Arun ; Chawla, Deepak |
| Subject: | Perception | branded medicine | generic medicine | exploratory factor analysis (EFA) | confirmatory factor analysis (CFA) | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Faktorenanalyse | Factor analysis | Markenführung | Brand management | Generika | Generic drugs | Konsumentenverhalten | Consumer behaviour | Patienten | Patients | Wahrnehmung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919846812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012137655