Patterns of buyer behavior and brand metrics in a "high loyalty" category : liquor
John G. Dawes
| Year of publication: |
2023
|
|---|---|
| Authors: | Dawes, John |
| Subject: | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Alkohol | Alcohol | 2017 |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014389754