PATTERNS OF INNOVATION AND PROTECTION ACTIVITIESWITHIN SERVICE COMPANIES -RESULTS FROM A GERMAN STUDY ON SERVICE-INTENSIVECOMPANIES

There is an increasing number of researchers conducting empirical and theoretical investigations tobetter understand innovation and protection activities of service companies. In fact, previous analysesreveal that the protection topic is difficult to study, particularly when using traditional measurementconcepts like patents. Thus, a different analytical conceptual frame has been developed in order toinvestigate deeper knowledge about service innovation protection...