Patterns of new service development processes in banking
Year of publication: |
2016
|
---|---|
Authors: | Martovoy, Andrey ; Mention, Anne-Laure |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 1, p. 62-77
|
Subject: | Banks | Pattern | Co-operation | Open innovation | Financial innovations | New service development process | Innovationsmanagement | Innovation management | Finanzprodukt | Financial product | Innovation | Dienstleistungsinnovation | Service innovation | Bank | Finanzdienstleistung | Financial services | Dienstleistungssektor | Service industry | Open Innovation |
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