Pay-per-click (PPC) advertising and continuous banking service intentions
Sajad Rezaei, Muslim Amin, Halimin Herjanto
| Year of publication: |
2024
|
|---|---|
| Authors: | Sajad Rezaei ; Amin, Muslim ; Herjanto, Halimin |
| Subject: | Bank marketing | Continuous banking services intention | Continuous search intention | Pay-per-click (PPC) advertising | Bankgeschäft | Banking services | Werbung | Advertising | Bankmarketing | Bank | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-024-00282-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192552