Pay What You Want as A Pricing Model for Open Access Publishing?

We analyze "Pay What You Want" as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors' willingness to voluntarily contribute.

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Year of publication:	2017
Authors:	Spann, Martin ; Stich, Lucas ; Schmidt, Klaus M.
Publisher:	München und Berlin : Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition
Subject:	Gold open access \| article processing charges \| customer-driven pricing \| voluntary contributions \| field experiment

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Series:	Discussion Paper ; 10
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	878774904 [GVK] hdl:10419/149669 [Handle] RePEc:rco:dpaper:10 [RePEc]
Classification:	M31 - Marketing ; D03 - Behavioral Economics; Underlying Principles ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms
Source:	EconStor

Persistent link: https://www.econbiz.de/10011592130