Pay what you want as a pricing model for open access publishing?

Martin Spann (University of Munich), Lucas Stich (University of Munich), Klaus M. Schmidt (University of Munich)

We analyze "Pay What You Want" as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors' willingness to voluntarily contribute.

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Year of publication:	[2017?]
Authors:	Spann, Martin ; Stich, Lucas ; Schmidt, Klaus M.
Publisher:	Munich, Germany : Collaborative Research Center Transregio 190
Subject:	Gold open access \| article processing charges \| customer-driven pricing \| voluntary contributions \| field experiment \| Open Access \| Open access \| Preismanagement \| Pricing strategy \| Feldforschung \| Field research \| Experiment

Extent:	1 Online-Ressource (circa 5 Seiten) Illustrationen
Series:	Discussion paper. - München : Collaborative Research Center Transregio 190, ZDB-ID 2881680-8. - Vol. no. 10 (February 6, 2017)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Other identifiers:	hdl:10419/149669 [Handle]
Classification:	M31 - Marketing ; D03 - Behavioral Economics; Underlying Principles ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011591534