Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instruments auf Nachfrager
| Year of publication: |
2018
|
|---|---|
| Authors: | Batt, Verena ; Holzer, Matthias ; Farouq, Jasmin ; Bruhn, Manfred |
| Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 35.2018, 2, p. 96-101
|
| Publisher: |
St.Gallen : Thexis Verlag |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | German |
| Other identifiers: | hdl:10419/275974 [Handle] RePEc:zbw:hsgmrs:275974 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10014337459