Pay-what-you-want pricing in the digital product marketplace : a feasible alternative to piracy prevention?
Byung Cho Kim, So Eun Park, Detmar W. Straub
| Year of publication: |
2022
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| Authors: | Kim, Byung Cho ; Park, So Eun ; Straub, Detmar W. |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 3, p. 784-793
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| Subject: | digital product | digital rights management (DRM) | pay-what-you-want (PWYW) pricing | piracy | social preference | Digitale Güter | Digital goods | Preismanagement | Pricing strategy | Urheberrechtsverletzung | Copyright infringement | Produktpiraterie | Product counterfeiting | Immaterialgüterrechte | Intellectual property rights | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373563