Paying with money or effort : pricing when customers anticipate hassle
Year of publication: |
2012
|
---|---|
Authors: | Lambrecht, Anja ; Tucker, Catherine |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 66-82
|
Subject: | Vertrag | Contract | Dauer | Duration | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Dienstleistungsqualität | Service quality | Entscheidung unter Unsicherheit | Decision under uncertainty |
-
The effect of shortening lock-in periods in telecommunication services
Yang, Baojiang, (2020)
-
Nikhashemi, S. R., (2017)
-
Yunita, Eka, (2023)
- More ...
-
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Lambrecht, Anja, (2011)
-
Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
Lambrecht, Anja, (2007)
-
Lambrecht, Anja, (2019)
- More ...