Paying with money or paying with points : how variable versus fixed exchange rates influence loyalty point redemption
So Yeon Chun and Rebecca W. Hamilton
| Year of publication: |
2024
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|---|---|
| Authors: | Chun, So Yeon ; Hamilton, Rebecca W. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 5, p. 858-871
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| Subject: | loyalty program | loyalty points | reward redemption | optimism | exchange rate | Beziehungsmarketing | Relationship marketing | Wechselkurs | Exchange rate | Kundenbindungsprogramm | Loyalty program | Fester Wechselkurs | Fixed exchange rate | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437241255650 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168470