Paywall suspensions and digital news subscriptions
Inyoung Chae, Jihyeon Ha, David A. Schweidel
| Year of publication: |
2023
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|---|---|
| Authors: | Chae, Inyoung ; Ha, Jihyeon ; Schweidel, David A. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 4, p. 729-745
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| Subject: | digital content | news industry | news media marketing | paywall | subscription models | Digitale Güter | Digital goods | Zeitung | Newspaper | Presseverlag | Press publisher | Kommunikationsmedien | Communication media | Mediale Berichterstattung | Media coverage | Digitale Medien | Digital media | Digitalisierung | Digitization | Elektronische Publikation | Electronic publishing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1400 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317640