PC vs App vs Mweb : price discounts' effect on customer purchases across digital channels in China
Huan Liu, Shuman Zheng and Dongjin Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Huan ; Zheng, Shuman ; Li, Dongjin |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 15.2024, 3, p. 377-389
|
| Subject: | App | Discount | Gaussian copula | Mweb | PC | Purchase quantity | China | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Niedrigpreisstrategie | Low-cost strategy | Multivariate Verteilung | Multivariate distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-06-2022-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065344