Peak sales time prediction in new product sales : can a product manager rely on it?
Trichy V. Krishnan, Shanfei Feng, Dipak C. Jain
| Year of publication: |
2023
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|---|---|
| Authors: | Krishnan, Trichy V. ; Feng, Shanfei ; Jain, Dipak |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-11
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| Subject: | New product diffusion | Peak sales time | Prediction accuracy | Produktentwicklung | New product development | Verkauf | Selling | Prognoseverfahren | Forecasting model | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332163