Peer or expert? The persuasive impact of YouTube public service announcement producers
Year of publication: |
2011
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Authors: | Paek, Hye-Jin ; Hove, Thomas ; Jeong, Hyun Ju ; Kim, Mikyoung |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 1, p. 161-189
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