Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Hye-Young Kim, Ji Young Lee, Dooyoung Choi, Juanjuan Wu, and Kim K. P. Johnson
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Hye-yŏng ; Lee, Ji Young ; Choi, Dooyoung ; Wu, Juanjuan ; Johnson, Kim K. P. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 2, p. 95-113
|
| Subject: | apparel | loyalty | retail | US consumers | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | USA | United States | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774825