Perceived brand transparency : a conceptualization and measurement scale
Matteo Montecchi, Kirk Plangger, Douglas West, Ko de Ruyter
| Year of publication: |
2024
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| Authors: | Montecchi, Matteo ; Plangger, Kirk ; West, Douglas C. ; Ruyter, Ko de |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 10, p. 2274-2297
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| Subject: | brand trust | comprehensibility | intentionality | observability | perceived brand transparency | scale development | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Vertrauen | Confidence | Messung | Measurement | Wahrnehmung | Perception | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133745