Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Pantas H. Silaban, Edgar Octoyuda, Andri Dayarana K. Silalahi
| Year of publication: |
2023
|
|---|---|
| Authors: | Silaban, Pantas H. ; Octoyuda, Edgar ; Silalahi, Andri Dayarana K. |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 28.2023, 1, p. 80-92
|
| Subject: | corporate brand reputation | social media | perceived information credibility | intention to apply | S-O-R | Social Web | Social web | Firmenimage | Corporate reputation | Reputation | Glaubwürdigkeit | Credibility | Markenarchitektur | Brand architecture | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.55802/IJB.028(1).005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284159