Perceived expertise vs. perceived trustworthiness : the suppressed effect of source type on review attitude
Lotte M. Willemsen; Peter C. Neijens; Fred E. Bronner
| Year of publication: |
2011
|
|---|---|
| Authors: | Willemsen, Lotte M. ; Neijens, Peter C. ; Bronner, Fred |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 425-438
|
| Subject: | Personalisierung | Personalization | Social Web | Social web | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380993