Perceived fairness of direct-to-consumer genetic testing business models
Year of publication: |
2022
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Authors: | Toussaint, Philipp A. ; Thiebes, Scott ; Schmidt-Kraepelin, Manuel ; Sunyaev, Ali |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1621-1638
|
Subject: | Business models | Direct-to-consumer genetic testing | Discrete choice experiment | Genetic privacy | Retail fairness | Geschäftsmodell | Business model | Gentechnik | Genetic engineering | Gerechtigkeit | Justice | Diskrete Entscheidung | Discrete choice | Experiment | Konsumentenverhalten | Consumer behaviour |
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