Perceived importance of selected product information sources in two time periods by United States and West German consumers
Ronald D. Anderson and Jack L. Engledow
| Year of publication: |
1981
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|---|---|
| Authors: | Anderson, Ronald D. ; Engledow, Jack L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 4, p. 339-351
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| Subject: | Verbraucher | Verbrauchsgut | Vereinigte Staaten | Deutschland | USA | United States | Germany | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001833990