How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Eunsin Joo and Jing Yang
| Year of publication: |
2023
|
|---|---|
| Authors: | Joo, Eunsin ; Yang, Jing |
| Subject: | Immersion | Live stream commerce | Perceived interactivity | Product involvement | Shopping intentions | User gratification | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2022-0037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428170