Perceived justice and the sharing of brand experience in virtual travel communities : a study of airline passengers
Abeer Abdelrahman Mahrous
| Year of publication: |
2023
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|---|---|
| Authors: | Mahrous, Abeer Abdelrahman |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 30.2023, 2, p. 7-23
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| Subject: | Sharing brand experience | Airline industry | Online travel communities | Emotions | Meta-perceptions | Social Web | Social web | Fluggesellschaft | Airline | Markenartikel | Brand | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Passagierluftverkehr | Air passenger transport | Emotion | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340551