Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal
| Year of publication: |
2022
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|---|---|
| Authors: | Rahman, Syed Mahmudur ; Carlson, Jamie ; Gudergan, Siegfried ; Wetzels, Martin ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 4, p. 611-632
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| Subject: | Customer experience measurement | Omnichannel retailing | Quality | Scale development | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535715