Perceived performance risk and its influence on Abandoned Cart Syndrome (ACS) - An exploratory study
|Year of publication:||
|Authors:||Moore, Simon Scott|
Queensland University of Technology
|Subject:||Internet shopping | abandoned cart syndrome | performance risk | extrinsic cues | purchase behaviour | performance evaluation | projective techniques | vignettes | qualitative | exploratory|
|Type of publication:||Book / Working Paper|
|Type of publication (narrower categories):||Thesis|
Moore, Simon Scott (2004) Perceived performance risk and its influence on Abandoned Cart Syndrome (ACS) - An exploratory study. Masters by Research thesis, Queensland University of Technology.
QUT Business School; School of Advertising, Marketing and Public Relations
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