Perceived risk-based sport spectator segmentation during the pandemic situation
Taeahn Kang, Rei Yamashita, and Hirotaka Matsuoka
| Year of publication: |
2024
|
|---|---|
| Authors: | Kang, Taeahn ; Yamashita, Rei ; Matsuoka, Hirotaka |
| Subject: | Cluster analysis | Mass gatherings | Pandemic situations | Perceived risks | Sport spectators | Coronavirus | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Epidemie | Epidemic | Sportveranstaltung | Sport event | Risiko | Risk | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2023-0801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210532