Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Madhumita Guha Majumder, Sangita Dutta Gupta, Justin Paul
| Year of publication: |
2022
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| Authors: | Guha Majumder, Madhumita ; Gupta, Sangita Dutta ; Paul, Justin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 147-164
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| Subject: | Electronic word of mouth | Online customer review | Peripheral | Sentiment analysis | Text mining | Virales Marketing | Viral marketing | Data Mining | Data mining | Online-Handel | Online retailing | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Text | Bergbau | Mining | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365607