Perceived value, reputation, trust, and switching costs as determinants of customer retention
Gabriel Sperandio Milan, Luciene Eberle, and Suélen Bebber
| Year of publication: |
2015
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|---|---|
| Authors: | Milan, Gabriel Sperandio ; Eberle, Luciene ; Bebber, Suélen |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 2, p. 109-123
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| Subject: | customer retention | perceived value | relationship marketing | reputation | switching costs | trust | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Reputation | Firmenimage | Corporate reputation | Kundenwert | Customer value | Theorie | Theory | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304645