Perception of television advertising from China's young generation
Year of publication: |
2014
|
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Authors: | Li, Lijie ; Scaringella, Laurent |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 4, p. 1031-1052
|
Subject: | Television Advertising | Celebrity Endorsement | Credibility | Product and Brand Recalls | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | China | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Markenimage | Brand image | Jugendliche | Youth |
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