Perception study of customers of a global fast food restaurant in India and USA
Rajesh Srivastava, Manimoy Paul, Sandeep Bhanot
| Year of publication: |
2022
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|---|---|
| Authors: | Srivastava, Rajesh ; Paul, Manimoy ; Bhanot, Sandeep |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 26.2022, 3, p. 379-406
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| Subject: | perception | country culture | fast food restaurants | McDonald restaurants | brand communication | consumer culture theory | CCT | social exchange theory | SET | India | USA | Indien | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | United States | Schnellgastronomie | Fast-food industry | Fast Food | Fast food | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2022.124593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314183