Perceptions and beliefs influencing intention to use solar energy solutions in Zambian households

Purpose The study examined perceptions and beliefs that influence the intention to adopt solar energy solutions in the Zambian Housing Sector. This is important because empirical evidence for measures aimed at improving the adoption of solar energy solutions with SSA in general or a Zambian context, in particular, are largely missing from the literature. Design/methodology/approach Hierarchical multiple linear regression was used to analyse quantitative data collected through an online questionnaire survey. A total of 947 valid responses were obtained from a convenient sample of household heads. Findings The results show that attitude towards solar energy solutions, subjective norms, perceived benefits, perceived trust, knowledge about solar energy solutions, load-shedding and social norms, in that order of magnitude, influence the intention to adopt solar energy solutions. Perceived behavioural control, perceived risk and perceived cost did not influence the intention to adopt solar energy solutions. Originality/value The results provide empirical evidence of important factors to drive the adoption of solar energy solutions in Zambia. The results further show that knowledge about available solar energy solutions, rather than general knowledge about renewable energy, influence the adoption intention of solar energy solutions.