Perceptions and drivers of the metaverse adoption : a mixed-methods study
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad
| Year of publication: |
2024
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|---|---|
| Authors: | Adhini, Nandini Venkatesh ; Prasad, Ch. V. V. S. N. V. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 4, Art.-No. e13069, p. 1-34
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| Subject: | behavioural intention | Generation Z | metaverse | millennials | mixed-method approach | technology adoption | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Virtuelle Realität | Virtual reality | Wahrnehmung | Perception | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576030