Perceptions and practices of media engagement : a global perspective
Sylvia M. Chan-Olmsted and Lisa-Charlotte Wolter
| Year of publication: |
January-March 2018
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|---|---|
| Authors: | Chan-Olmsted, Sylvia M. ; Wolter, Lisa-Charlotte |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 20.2018, 1, p. 1-24
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| Subject: | Media engagement | audience engagement | brand engagement | consumer engagement | media platforms | media planning | Mediennutzung | Media usage | Kommunikationsmedien | Communication media | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Werbeträger | Advertising media | Mediensektor | Media industries | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2017.1402183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917615