Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Jorge Mongay (ESIC Business and Marketing School, Av. de Valdenigrales s/n, Pozuelo de Alarcon, Madrid, Spain)
| Year of publication: |
2016
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|---|---|
| Authors: | Mongay, Jorge |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 9.2016, 1, p. 33-44
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| Subject: | qualitative research | financial industry | customer feelings | consumer complaints | customer dissatisfaction | credit card industry | qualitative data analysis | QDA | customer sentiments | US financial industry | text statistical analysis | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Finanzsektor | Financial sector | Qualitative Methode | Qualitative method | Finanzdienstleistung | Financial services | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547851