Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Year of publication: |
2010
|
---|---|
Authors: | Mackert, Michael ; Eastin, Matthew S. ; Ball, Jennifer G. |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 10.2010, 4, p. 352-365
|
Subject: | Arzneimittel | Pharmaceuticals | Pflegeberufe | Nursing profession | Werbung | Advertising | Werbewirkung | Advertising effects | Pharmaindustrie | Pharmaceutical industry | Direktmarketing | Direct marketing |
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